SEO Migration Checklist

Lock migration cohort and KPI baseline

SEO - Freeze priority pages, top queries, and reporting definitions before any process changes.

Export core datasets from Semrush

Ops - Archive tracked keywords, competitor sets, and current report snapshots with dated versions.

Run Semrush and Citedy in parallel on pilot cohort

SEO - Validate trend consistency on the same pages and query set; compare decisions, not dashboard cosmetics.

Map BOFU pages to internal linking targets

Content - Connect compare/tools pages to migration content assets to preserve crawl paths and conversion context.

Migrate one full workflow end-to-end

Content - Complete one cycle from topic discovery to publish + internal linking + reporting.

Establish reporting parity

Ops - Rebuild leadership report in target stack and confirm metric definitions remain unchanged.

Define rollback and incident triggers

Ops - Set explicit thresholds for traffic drop, indexation issues, and unresolved tracking gaps.

Expand rollout in controlled waves

SEO - Move additional clusters only after each wave shows stable traffic and reporting consistency.

Run day-30 migration postmortem

Ops - Document wins, regressions, and permanent process changes for future platform transitions.

Measure content cycle-time impact

Content - Track time from brief to publish to verify operational improvement after migration.